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Suggested Predictions
Ziibos (25)
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Google still hasn't made up its mind on how to make money from YouTube. Here is a quote from:
http://technology.timeson... "Google has said that it is still unsure how to make money from YouTube, the enormously popular video-sharing website it owns, but hopes to be able to do so soon. Eric Schmidt, the search giant's chief executive, said it "seemed obvious" that Google should be able to generate "significant amounts of money" from YouTube, on which hundreds of millions of videos are watched every day, but that as yet it hadn't figured out how to go about it. " The media has already talked about YouTube putting pre-roll ads (ads that play before the actual video) since last year. But so far, it YouTube hasn't officially making this as its revenue source. Let's predict if YouTube will monetize YouTube by showing pre-roll ads before end of Q3 2008?
Comments (8)
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I suspect that Google won't put pre-video ads into video, but may put additional ad elements throughout the page. I.e. a "sponsored video" section much like their "sponsored links" section on their main page.
To be honest, the intelligent ad agencies are already using youtube intelligently, by putting up internet videos that are entertaining and attractive to video browsers. All Google needs to do is come up with a "pay-for-high-placement" option.
Besides, you want more immersive campaigns. Pre-rolls are a bit old school and smack of offline guys trying to figure out online through making the latter more like the former. It's the standard 'shout at people' approach of offline. Tell 'em what they want, rather than listening.
YouTube need to be a bit more imaginative with their monetizing.
If it works, then it is a lot better than pre-roll ads.