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Ziibos (14)
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http://www.pcworld.com/bu...
For those of us who live in the US, we probably heard of the free Wi-Fi program offered by Starbucks. Basically, you have to get a starbucks card with minimum $5 on the it, and then register an online account. If you buy a cup of coffee per month, then Starbucks will give you 2 hour free Wi-Fi access per day. That's sounds like a win-win deal between Starbucks, AT&T and consumers. Starbucks get to push out it's loyalty program further, and AT&T probably get its share of promotions, and consumers get to have more free wi-fi access points almost everywhere (in major cities). So, will this wonderful deal happen in Canada in 2008?
Comments (6)
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I know it is not impossible though because of the majority share of the Canadian carrier Rogers AT&T by AT&T. But then Starbucks has less motivation to do it in Canada. Here is the reason...
Starbucks current strategy is to make its stores into an online market place starting with selling MP3's, and currently Canada is way behind in terms of online MP3 sales. So, the return is small in offering free wi-fi in Canadian stores.