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Will Lickable Advertisements Become Popular?
ocRabbit ( Score Rank: User did not make predictions in the last 30 days ) ocRabbit  |  closed on 18-Mar-2008 (259 days ago)
Welch's is taking out full-page print ads in People magazine this month that give readers a chance to sample its grape juice by licking the ad. The front of the advertisement shows a huge bottle of the juice, while the back has a strip that peels up and off, with text that reads: "For a TASTY fact, remove & LICK."

Marketers are excited about the prospects for lickable ads, but will readers accept it? any concern about hygiene and food safety?

inspired by this article: http://online.wsj.com/art...
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Comments (15)
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  1. yancy yancy 271 days ago
    0 vote This is Good This is Bad
    predicted: [ Most Likely ] [ 100% ] Lots of lickable-ads appears
    (more)
    i love the idea .. it can excite the young generations.
    [ reply ]
    1. humme humme 271 days ago
      0 vote This is Good This is Bad
      I think the exact opposite is true. The older generation needs this more than anyone else. LOL.
       
  2. techminds techminds 272 days ago
    0 vote This is Good This is Bad
    predicted: [ Most Likely ] [ 80% ] No readers hate it
    (more)
    scratch n sniff alternative...geez
    [ reply ]
  3. black-shoulder black-shoulder 279 days ago
    0 vote This is Good This is Bad
    predicted: [ Most Likely ] [ 100% ] Lots of lickable-ads appears
    (more)
    The Oreo commercial during Superbowl is already a "lick race" between the Manning brothers. Another with a possible sexual connotation sells, like it or not.
    [ reply ]
  4. fancyPARASITE fancyPARASITE 286 days ago
    0 vote This is Good This is Bad
    predicted: [ Most Likely ] [ 63% ] No readers hate it
    (more)
    It would be all germy and if it's old it would be gross
    [ reply ]
  5. freeman freeman 286 days ago
    0 vote This is Good This is Bad
    predicted: [ Most Likely ] [ 80% ] No readers hate it
    (more)
    I will never touch the magazines in my doctors' office ever again!
    [ reply ]
  6. zoomolp zoomolp 286 days ago
    0 vote This is Good This is Bad
    predicted: [ Most Likely ] [ 87% ] Lots of lickable-ads appears
    (more)
    perhaps it's good to add a safety seal. if the seal is broken, don't lick.
    [ reply ]
    1. freeman freeman 286 days ago
      0 vote This is Good This is Bad
      "if the seal is broken, someone must have licked it before."
       
  7. AhDrew000 AhDrew000 287 days ago
    0 vote This is Good This is Bad
    no for health reason. Some mag will get sue someday for this.
    [ reply ]
  8. will101 will101 287 days ago
    0 vote This is Good This is Bad
    predicted: [ Most Likely ] [ 82% ] No readers hate it
    (more)
    Depending on what kind of magazine I am reading, it will be embarrassing if people see me licking my magazine.
    [ reply ]
  9. MasterMind MasterMind 287 days ago
    0 vote This is Good This is Bad
    btw, ocRabbit, nice photo you pick. ;)
    [ reply ]
  10. MasterMind MasterMind 287 days ago
    0 vote This is Good This is Bad
    predicted: [ Most Likely ] [ 66% ] Lots of lickable-ads appears
    (more)
    I don't think it will be a safety concern. You can just think of this as a sample drink, except it is not liquid. As long as the sample is properly sealed, and has enough warnings on the cover, then I will lick it!
    [ reply ]
  11. Homer Homer 287 days ago
    0 vote This is Good This is Bad
    predicted: [ Most Likely ] [ 92% ] No readers hate it
    (more)
    What if I get poisoned? Can I sue the magazine publisher?
    [ reply ]
  12. ocRabbit ocRabbit 288 days ago
    + 2 votes This is Good This is Bad
    predicted: [ Most Likely ] [ 75% ] No readers hate it
    (more)
    hmm .. how about adding a little bag of juice to the magazine? will it be a better option?
    [ reply ]
    1. MasterMind MasterMind 287 days ago
      0 vote This is Good This is Bad
      What about an ad sample for the next NY Fries hot sauce? That would be interesting.
       
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