Will Ice Cream Help Krispy Kreme's Sales?

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Krispy Kreme's signature glazed doughnuts may be best hot. The company has been trying to revive its sales for nearly three years, amid a health craze that made its glazed doughnuts an indulgence that many just couldn't stomach. Krispy Kreme's stock price has reflected the turmoil, falling to an all-time low of $2.23 earlier this year. The stock had been trading nearer to $50 at the beginning of the decade. Sales actually declined 8% for that period and same-store sales, or sales at stores open at least a year, dropped 6.5% in the six months ended Aug. 3.

Now industry watchers say Krispy Kreme Doughnuts' latest turnaround plan - which includes launching the new ice cream as well as opening smaller stores and expanding overseas - still may not be enough to help the chain climb out of its hole.

Will ice cream help its sales?

source: http://www.usatoday.com/m...

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	ZiiValue (chance)	MyAnswer (which outcome happened?)	Possible Outcomes
	32%	Yes	Yes
	68%	No	No

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